Why it would be challenging for Amazon to continue the James Bond franchise after purchasing the MGM studio

In a groundbreaking move that has sent shockwaves through the entertainment industry, Amazon has recently announced its acquisition of MGM, including the renowned James Bond film franchise, for a staggering $8.45 billion. This strategic purchase not only grants Amazon access to the iconic Bond movies but also brings forth a plethora of possibilities for the future of the franchise. However, it’s crucial to understand that the Bond franchise is not solely in the hands of Amazon. Barbara Broccoli and Michael G. Wilson, the custodians of the series, hold significant sway over its creative direction and have the final say on its evolution.

Key Takeaways

  • Amazon’s acquisition of MGM for $8.45 billion includes the James Bond film franchise, marking a significant expansion of Amazon’s film exploits.
  • Barbara Broccoli and Michael G. Wilson, the custodians of the Bond series, have creative control and the final say in shaping the future of the franchise.
  • The acquisition raises questions about potential expansions, such as a Bond TV series, but ultimate decisions rest with Broccoli and Wilson.
  • The franchise is transitioning with Daniel Craig’s departure from the role, presenting an opportunity for redefinition and new directions.
  • The success of any potential expansions will rely on maintaining the integrity and essence of the Bond franchise.

Amazon is expanding its film exploits

In a major move, Amazon announced on Wednesday its acquisition of the renowned MGM film studio for a staggering $8.45 billion. This strategic purchase grants Amazon access to a wide array of valuable assets, including the iconic James Bond movies. However, the rights to the long-running Bond franchise are more intricate than they may initially appear. While MGM owns half of Bond, the other major players shaping the franchise’s creative direction and owning key entities are Barbara Broccoli and Michael G. Wilson.

Barbara Broccoli and Michael G. Wilson: Custodians of the Bond Franchise

Barbara Broccoli and Michael G. Wilson, as half-siblings and inheritors of the Bond series, hold significant sway over the franchise’s destiny. They oversee the creative direction through their ownership of Eon Productions and its parent company, Danjaq LLC. Together with MGM, which handles domestic distribution of the Bond movies, they co-own the copyright to the films. Their stewardship of the character has been evident as they strive to uphold the legacy handed down by Broccoli’s father, Albert Broccoli, who co-founded Eon Productions in 1962.

In a rare interview with Variety in January 2020, Broccoli emphasized their role as the “custodians of this character,” referring to Bond, and expressed the seriousness with which they approach this responsibility. Their dedication and passion for the franchise have shaped the Bond series across its 24 films produced by Eon, starting with the iconic “Dr. No” in 1962.

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The Transition and the Bond Franchise’s Future

Amazon’s acquisition of MGM coincides with a transitional period for the Bond franchise, as Daniel Craig prepares to depart from the role after an impressive 15-year tenure and five movies. This transition raises questions about the franchise’s future and potential expansions beyond the main film series.

One significant question that arises after the MGM sale is whether Broccoli and Wilson would endorse an expansion of the Bond universe through avenues like a TV spinoff. While Amazon’s ownership of MGM offers new opportunities, the ultimate decision rests with Broccoli and Wilson. They have a history of exercising their creative control, as seen when they rejected the idea of a “‘Smallville’-like television series that would have followed a teenage Bond at Eton,” as reported by Variety.

However, the possibility of Bond expanding into the realm of television remains open. Broccoli acknowledged this in her interview with Variety, stating that they would be open to expanding the franchise to streaming platforms. Their focus remains on serving the audience and accommodating their preferences. While the traditional big screen experience holds a special place in their hearts, they recognize the evolving nature of entertainment consumption and the role of the audience in shaping future decisions.

Bond on the Small Screen: A Prestige Series?

Drawing parallels with Amazon’s massive investment in “The Lord of the Rings” series, which is estimated to cost $465 million for just one season, including $250 million for the rights alone, it raises the question of whether Broccoli and Wilson would consider a similar approach for a prestige Bond series. If Amazon were willing to invest significantly in a Bond series with a movie-level budget, it might entice them to explore this avenue further.

However, Shawn Robbins, the chief analyst at Box Office Pro, highlights that the essence of Bond’s value lies in the shared theatrical experience. While the potential complications of expanding the franchise exist, the Bond series has proven to be a lucrative venture, with the 24 Eon-produced films amassing a staggering $7 billion at the worldwide box office. Notably, 2012’s “Skyfall” was the first Bond film to cross the $1 billion mark globally, and its successor, 2015’s “Spectre,” earned $880 million.

Robbins suggests that as long as Amazon remains committed to preserving the franchise’s roots and works collaboratively with its creative custodians to maintain the integrity at the core of the series, the relationship should prove highly profitable. He also believes that the relationship between theatrical releases and streaming platforms will evolve as they demonstrate their ability to coexist.

In conclusion, Amazon’s acquisition of MGM marks a significant milestone in the expansion of its film exploits. While the Bond franchise’s future developments outside the main film series remain in the hands of Broccoli and Wilson, the possibilities of a Bond TV spinoff or streaming expansion are open. With careful consideration of the audience’s preferences and maintaining the franchise’s essence, the relationship between Amazon and Bond holds immense potential for success.

Note: The information provided in this article is based on the latest available data up until September 2021.


1. How will Amazon’s acquisition of MGM impact the future of the James Bond franchise?

The acquisition of MGM by Amazon has significant implications for the future of the James Bond franchise. With Amazon’s extensive resources and global reach, there is potential for expanded opportunities and investment in the Bond series. While the franchise has traditionally thrived in the cinematic realm, the collaboration with Amazon opens doors to explore new avenues, such as potential TV spinoffs or streaming adaptations. However, the final decision rests with Barbara Broccoli and Michael G. Wilson, who have the ultimate say in the creative direction of the franchise. Their dedication to preserving the legacy of Bond and maintaining the integrity of the character will be crucial in determining how the franchise evolves under Amazon’s ownership.

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2. Will there be a Bond TV series on Amazon Prime Video?

The possibility of a Bond TV series on Amazon Prime Video is contingent upon the approval of Barbara Broccoli and Michael G. Wilson, the custodians of the franchise. While Amazon’s acquisition of MGM provides a platform for such expansions, it is essential to consider the creative vision and preferences of the franchise’s key decision-makers. Broccoli and Wilson have the final say on whether a TV series aligns with their vision for Bond. In the past, they have been selective in approving spinoff ideas, demonstrating their commitment to preserving the essence of the franchise. However, they have expressed openness to expanding the Bond universe to streaming platforms, acknowledging the evolving nature of audience preferences. Ultimately, it will be the audience’s response and demands that shape the future decisions regarding a potential Bond TV series.

3. How does Barbara Broccoli and Michael G. Wilson’s creative control impact the Bond franchise?

Barbara Broccoli and Michael G. Wilson’s creative control plays a vital role in shaping the Bond franchise. As the custodians of the series, they inherited the responsibility from Albert Broccoli, Barbara’s father, who co-founded Eon Productions. Through their ownership of Eon Productions and Danjaq LLC, they oversee the franchise’s creative direction and have the final say on crucial decisions. Their dedication to upholding the legacy of Bond and ensuring the character’s integrity shines through in their meticulous approach. This creative control ensures that any expansions or adaptations, whether in film or other mediums, align with their vision for the franchise. Their passion and commitment have been instrumental in maintaining the longevity and success of the Bond series.

4. How much did Amazon pay for the acquisition of MGM?

Amazon acquired MGM for a staggering $8.45 billion. This significant investment solidifies Amazon’s commitment to expanding its presence in the entertainment industry. The acquisition grants Amazon access to MGM’s extensive library of films, including the iconic James Bond franchise. By acquiring MGM, Amazon secures the rights to a diverse range of intellectual properties and valuable assets, bolstering its content offerings and strengthening its position in the competitive streaming market.

5. What impact will Daniel Craig’s departure have on the Bond franchise?

Daniel Craig’s departure from the role of James Bond after 15 years and five movies marks a significant transition for the franchise. Craig’s portrayal of Bond has garnered critical acclaim and rejuvenated the series, attracting a new generation of fans. As he bids farewell to the character, the franchise faces the challenge of finding a suitable successor who can carry the torch and captivate audiences in the same manner. The transition presents an opportunity to redefine Bond for future installments, potentially exploring different directions and interpretations. It is an exciting time for the franchise as it evolves and prepares to introduce a new Bond to continue the legacy.

6. How much revenue has the Bond franchise generated at the worldwide box office?

The Bond franchise has been an immensely profitable venture, amassing a staggering $7 billion at the worldwide box office. The series, spanning 24 Eon-produced films, has enjoyed consistent success over the years. Notably, “Skyfall” became the first Bond film to surpass the $1 billion mark globally, signaling the franchise’s ability to attract and engage audiences on a massive scale. With each new installment, the Bond films have proven to be a commercial powerhouse, drawing fans from around the world to theaters and generating substantial revenue.

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7. What challenges might arise in expanding the Bond franchise beyond the main film series?

Expanding the Bond franchise beyond the main film series presents certain challenges. One primary consideration is the creative control held by Barbara Broccoli and Michael G. Wilson. Any potential expansions, whether in the form of TV spinoffs or streaming adaptations, would require their approval. They have shown a discerning approach to safeguarding the integrity of the franchise and have rejected ideas that deviate from their vision. Additionally, the shared theatrical experience has been integral to the success of the Bond series, making it important to strike a balance between traditional cinematic releases and newer platforms. The challenges lie in maintaining the essence of Bond while exploring new storytelling avenues that resonate with audiences.

8. What factors might influence Broccoli and Wilson’s decision regarding a Bond TV series?

Several factors could influence Barbara Broccoli and Michael G. Wilson’s decision regarding a Bond TV series. First and foremost is their commitment to the character and the legacy of the franchise. They have repeatedly emphasized the responsibility they feel as custodians of Bond, ensuring that any adaptations or expansions align with their creative vision. Another crucial factor is the potential for investment and resources from Amazon, as seen with their substantial commitment to other franchises like “The Lord of the Rings” series. If Amazon demonstrates a willingness to invest in a Bond TV series with a high production value and prestige, it could sway Broccoli and Wilson’s decision. Ultimately, the decision will be based on a careful evaluation of the creative possibilities and the preferences of the Bond fanbase.

9. How has the COVID-19 pandemic affected the release schedule of Bond films?

The COVID-19 pandemic has significantly impacted the release schedule of Bond films. The 25th Bond entry, featuring Daniel Craig’s final outing as the character, faced multiple delays due to the pandemic. Originally slated for release in April 2020, the film was postponed several times to ensure a successful theatrical release amid global health concerns. The pandemic disrupted the film industry as a whole, leading to theater closures and restrictions on public gatherings. These challenges necessitated careful consideration and adaptations to ensure the safety of audiences and optimize the film’s release strategy. The delays ultimately allowed for a more opportune time to unleash the highly anticipated Bond film when theaters could accommodate a broader audience.

10. How will Amazon’s ownership impact the collaboration between the Bond franchise and other studios for international distribution?

With Amazon’s ownership of MGM, there may be changes in the collaboration between the Bond franchise and other studios for international distribution. Universal Pictures has handled the international distribution of the Bond films in recent years. While Amazon’s acquisition of MGM doesn’t necessarily indicate an immediate shift in this collaboration, it does introduce the possibility of reevaluating distribution strategies. As Amazon solidifies its position in the entertainment industry, it may choose to explore alternative distribution models or partnerships to optimize the global reach and revenue potential of the Bond franchise. However, any changes in distribution arrangements would likely require careful consideration and collaboration with the key stakeholders involved in the franchise’s creative direction.


With Amazon’s acquisition of MGM, the Bond franchise stands at a pivotal moment of transition and potential expansion. While Amazon brings vast resources and global reach to the table, the creative control and vision of Barbara Broccoli and Michael G. Wilson remain integral to the franchise’s future. The question of whether a Bond TV series or other spinoffs will materialize is ultimately in their hands. The success of any potential expansions will rely on striking a balance between embracing new platforms and maintaining the timeless allure of the Bond series.

As the franchise continues to evolve, fans eagerly anticipate the introduction of a new Bond and the fresh narratives that lie ahead. With the box office success of past films and the potential for global streaming domination, the collaboration between Amazon and the Bond franchise has the potential to be a highly lucrative relationship. Time will tell how this dynamic partnership unfolds and whether it will be able to capture the essence of Bond while embarking on new creative journeys.

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