What Toyota is Featured in No Time to Die?

In the exhilarating world of James Bond, high-speed car chases, daring stunts, and cutting-edge technology are staples of the cinematic experience. One prominent star in the latest installment, “No Time to Die,” is none other than Toyota, the iconic automobile manufacturer. As fans eagerly anticipate the release of this action-packed film, they can also look forward to witnessing the powerful and sophisticated Toyota Land Cruiser in action. In this article, we delve into the significance of Toyota’s presence in “No Time to Die,” explore the Land Cruiser’s standout features, and reflect on Toyota’s illustrious history of collaborations with the Bond franchise and other movies.

Key Takeaways

  • The Toyota Land Cruiser takes center stage in “No Time to Die,” showcasing its powerful performance and off-road capabilities.
  • Toyota has a long-standing association with the James Bond franchise, featuring various models in past films such as the Toyota 2000GT and Toyota GT86.
  • Toyota’s collaborations with movies extend beyond James Bond, with appearances in films like “Back to the Future,” “Transformers,” and “Tomorrowland.”
  • Movie collaborations benefit Toyota by increasing brand visibility, enhancing brand perception, and fostering emotional connections with audiences worldwide.
  • Toyota maintains authenticity in its movie partnerships by carefully integrating its vehicles into the narrative, ensuring a seamless fit within the cinematic world.

Toyota in “No Time to Die”

The Toyota vehicle that steals the spotlight in “No Time to Die” is the all-new Toyota Land Cruiser prado J90. This rugged and capable SUV plays a pivotal role in several high-octane action sequences, providing the perfect blend of luxury and performance that befits a James Bond film.

Toyota Land Cruiser Prado J90 in car chase
Toyota Land Cruiser Prado J90 in car chase

Toyota Land Cruiser: A Blend of Power and Elegance

The Toyota Land Cruiser prado J90 featured in “No Time to Die” exemplifies the brand’s commitment to producing durable and reliable off-road vehicles. With its imposing presence, the Land Cruiser prado J90 adds to the overall allure of James Bond’s automotive arsenal. Let’s take a closer look at some key features that make this vehicle a standout:

1. Powerful Engine Options

The Land Cruiser prado J90 comes equipped with a range of potent engine choices, ensuring it can handle the most demanding terrains with ease. Whether it’s chasing villains through winding mountain roads or navigating treacherous off-road trails, the Land Cruiser delivers a punch when it’s needed the most.

2. Cutting-Edge Technology

To assist James Bond in his mission to save the world, the Toyota Land Cruiser prado J90 in “No Time to Die” boasts state-of-the-art technology. From advanced navigation systems to cutting-edge safety features, this SUV proves to be more than just a pretty face in the film.

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Toyota Land Cruiser Prado J90
Toyota Land Cruiser Prado J90

3. Luxurious Interior

Inside the prado J90 spacious cabin, elegance meets functionality. Bond enjoys the comfort of premium leather seats and a range of entertainment options, offering a brief respite between high-stakes action scenes.

4. Off-Road Prowess

True to its heritage, the prado J90 showcases its off-road prowess in the movie. With its robust suspension and impressive ground clearance, the SUV tackles the roughest terrains, adding an extra layer of excitement to the film’s chase sequences.

Toyota: A Longstanding Relationship with the Bond Franchise

The appearance of Toyota vehicles in James Bond movies is not a new phenomenon. Toyota has had a longstanding relationship with the Bond franchise, with various models making their way onto the silver screen over the years.

1. Toyota 2000GT in “You Only Live Twice”

Toyota’s first notable appearance in a Bond film was in “You Only Live Twice” (1967), where the iconic Toyota 2000GT was featured. This elegant and sleek sports car captured the hearts of many Bond fans and left a lasting impression on the automotive world.

2. Toyota GT86 in “Skyfall”

Launching on 17 August with a 60-second TV spot, the Real Deal dramatises the story of a CGi man who has become tired of living in a superficial, artificial world. A 90-second edit has been seeded online with prominent automotive and entertainment blogs, and this will be followed by Youtube masthead and pre-roll activity. Cinema spots are planned to coincide with the release of the new James Bond film, Skyfall.

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Toyota and the James Bond Legacy

The collaboration between Toyota and the James Bond film franchise goes beyond product placements. It represents a shared commitment to innovation, sophistication, and a desire to push the boundaries of what is possible.

1. Promoting Cutting-Edge Technology

Through its presence in “No Time to Die,” Toyota showcases its commitment to pushing the envelope when it comes to automotive technology. The integration of advanced features in the Land Cruiser underscores Toyota’s dedication to innovation and excellence.

2. Inspiring Adventure and Exploration

The Toyota Land Cruiser, as seen in the film, inspires a sense of adventure and exploration. Bond’s daring escapades behind the wheel of the Land Cruiser encourage audiences to embrace their adventurous spirit and seek out new experiences.

Apart from its association with the James Bond franchise, Toyota has engaged in collaborations with other movies as well, further establishing its presence in the world of entertainment and cinema. Here are some notable instances of Toyota’s collaboration with other movies:

  1. Back to the Future – Toyota Tacoma: In celebration of the 30th anniversary of the iconic film “Back to the Future,” Toyota partnered with Universal Pictures to feature the Toyota Tacoma in a short film titled “Fueled by the Future.” The film brought back Christopher Lloyd as Doc Brown and Michael J. Fox as Marty McFly, highlighting the fuel-cell technology of the Toyota Mirai, which operates on hydrogen, tying it to the futuristic theme of the original movie.
  2. Transformers Franchise – Various Toyota Models: The popular Transformers movie franchise has featured several Toyota models in various installments. Most notably, the Autobot character “Bumblebee” is depicted as a modified 1977 Toyota Celica in the first movie, and later as a modern 2016 Toyota Camry in the fifth film, “Transformers: The Last Knight.” Toyota’s collaboration with the franchise capitalizes on the popularity of the films and highlights the brand’s association with adventurous and heroic characters.
  3. The LEGO Movie – Toyota Prius: In “The LEGO Movie” (2014), the Toyota Prius makes a cameo appearance as a part of the movie’s imaginative world. The environmentally friendly and innovative nature of the Prius aligns with the movie’s themes, making it a natural fit for the film’s playful and creative universe.
  4. Tomorrowland – Toyota Mirai: In the sci-fi adventure film “Tomorrowland” (2015), the Toyota Mirai, a hydrogen fuel cell electric vehicle, made an appearance. The futuristic and eco-friendly nature of the Mirai resonated well with the movie’s vision of a better and more sustainable future.
  5. Minions – Toyota C-HR: In the animated movie “Minions” (2015), the Toyota C-HR concept car was featured as the vehicle of choice for one of the film’s characters. The unique and eye-catching design of the C-HR matched the quirky and fun-loving nature of the Minions, creating an entertaining partnership.
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Toyota’s collaborations with these movies not only serve as product placements but also highlight the brand’s values and vision. By associating its vehicles with popular and beloved films, Toyota aims to appeal to a wider audience and reinforce its commitment to innovation, technology, and a better future. These partnerships also contribute to creating memorable moments on-screen, making Toyota an integral part of the cinematic experience.

FAQ – Frequently Asked Questions

1. What other Toyota models have appeared in James Bond films?

In addition to the Toyota Land Cruiser featured in “No Time to Die,” several other Toyota models have graced the screens in James Bond movies. Notably, the Toyota 2000GT made its debut in “You Only Live Twice” (1967) as a stylish and sleek sports car that garnered widespread acclaim. Furthermore, the Toyota GT86 made an appearance in “Skyfall” (2012), showcasing its agility and performance during thrilling chase scenes. These collaborations highlight Toyota’s long-standing relationship with the Bond franchise and its commitment to providing vehicles that blend elegance with excitement.

2. How does the Toyota Land Cruiser handle off-road terrain in “No Time to Die”?

In “No Time to Die,” the Toyota Land Cruiser showcases its exceptional off-road capabilities during intense chase sequences. Equipped with robust suspension, high ground clearance, and advanced traction control systems, the Land Cruiser navigates treacherous terrains with ease. Whether it’s maneuvering through dense forests or traversing rocky landscapes, the Land Cruiser’s off-road prowess ensures Bond can conquer any obstacle that stands in his way. The film highlights the Land Cruiser’s durability and reliability, making it a perfect fit for James Bond’s daring missions.

3. What sets the Toyota Land Cruiser apart from other SUVs in its class?

The Toyota Land Cruiser distinguishes itself from other SUVs in its class through a combination of factors. Firstly, its reputation for legendary reliability and longevity sets it apart as a rugged and dependable off-road vehicle. Additionally, the Land Cruiser’s luxurious interior and advanced technology offerings provide a refined and comfortable driving experience. Its powerful engine options, capable of handling challenging terrains, further solidify its position as a top-tier SUV. Whether it’s exploring remote landscapes or navigating urban environments, the Land Cruiser strikes a harmonious balance between performance and sophistication, setting it apart as an exceptional choice in its segment.

4. How does Toyota’s collaboration with movies benefit the brand?

Toyota’s collaboration with movies offers several benefits for the brand. Firstly, product placements in popular films allow Toyota to reach a massive global audience, increasing brand visibility and recognition. The association with well-known characters and thrilling action scenes enhances the brand’s image and instills a sense of adventure and excitement around Toyota vehicles. Additionally, by featuring innovative and eco-friendly models like the Toyota Mirai, the brand can showcase its commitment to sustainable mobility and cutting-edge technology, appealing to environmentally-conscious consumers. These collaborations not only create engaging on-screen moments but also contribute to building a positive brand perception and fostering emotional connections with audiences worldwide.

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5. How has the Toyota Land Cruiser evolved over the years?

Throughout its history, the Toyota Land Cruiser has undergone significant evolution to meet the changing demands of consumers and technological advancements. Originally introduced as a robust and utilitarian off-road vehicle, subsequent generations saw the Land Cruiser adopting more refined and luxurious features to appeal to a broader market. As technology advanced, the Land Cruiser integrated state-of-the-art safety systems, infotainment options, and innovative off-road capabilities. Despite these changes, Toyota has remained steadfast in maintaining the Land Cruiser’s reputation for reliability and durability, making it a preferred choice for adventurers and off-road enthusiasts around the globe.

6. What makes Toyota vehicles suitable for movie collaborations?

Toyota’s suitability for movie collaborations lies in the brand’s diverse vehicle lineup, offering options that cater to various genres and themes. Whether it’s a futuristic setting requiring eco-friendly models like the Mirai or an action-packed scene demanding robust SUVs like the Land Cruiser, Toyota has a vehicle to suit the narrative. Moreover, Toyota’s reputation for quality, innovation, and reliability aligns well with the storytelling of movies, enabling seamless integration of its vehicles into cinematic worlds. Toyota’s commitment to cutting-edge technology and sustainable mobility further enhances its appeal to filmmakers seeking vehicles that represent the future of transportation.

7. What impact do movie collaborations have on Toyota’s sales and brand perception?

Movie collaborations can have a significant impact on Toyota’s sales and brand perception. When featured in high-profile films like James Bond movies or blockbuster franchises like Transformers, Toyota vehicles garner increased attention and interest from potential buyers. The association with popular characters and memorable scenes creates positive brand associations, encouraging consumers to consider Toyota when shopping for a new car. Additionally, movie collaborations contribute to building an emotional connection with audiences, resulting in increased brand loyalty and advocacy. Overall, these collaborations help boost Toyota’s market presence, leading to potential growth in sales and a stronger brand image.

8. How does Toyota approach product placement in movies?

Toyota approaches product placement in movies strategically and collaboratively. The process typically involves close coordination between Toyota’s marketing team and movie producers. The brand evaluates the script and storyline to identify suitable opportunities for featuring its vehicles. The chosen models align with the movie’s themes and setting, ensuring a seamless integration into the narrative. Toyota aims to strike a balance between promoting its products and enhancing the overall cinematic experience for audiences. By taking a thoughtful and deliberate approach to product placement, Toyota maximizes the impact of its collaborations and creates lasting impressions on moviegoers.

9. What kind of feedback does Toyota receive from movie collaborations?

Feedback from movie collaborations is generally positive for Toyota. Audiences often appreciate seeing familiar Toyota models in exciting movie scenes, which can lead to increased interest in the brand’s vehicles. Additionally, movie collaborations generate media buzz and coverage, further amplifying the visibility of Toyota’s products. Through social media, Toyota can gauge audience reactions and sentiment, gaining valuable insights into the effectiveness of its movie partnerships. Moreover, media reviews and audience surveys often highlight the seamless integration of Toyota vehicles into the movie’s storyline, reflecting the success of these collaborations.

10. How does Toyota ensure authenticity in its movie collaborations?

To ensure authenticity in its movie collaborations, Toyota maintains a keen focus on preserving the true essence of its vehicles. The brand works closely with filmmakers to ensure accurate representations of the chosen models, including their design, features, and capabilities. Toyota’s commitment to quality and attention to detail extends to these collaborations, ensuring that its vehicles contribute seamlessly to the movie’s narrative without appearing forced or out of place. By collaborating with filmmakers who appreciate Toyota’s values and brand identity, the company ensures that its vehicles authentically blend into the cinematic world, enhancing the overall movie experience for audiences.


As James Bond embarks on yet another thrilling mission in “No Time to Die,” Toyota stands proudly at his side, represented by the formidable Land Cruiser. Through this high-profile collaboration and its enduring presence in the James Bond franchise, Toyota continues to captivate audiences with its blend of power, elegance, and innovation. Beyond the silver screen, Toyota’s ventures into the world of cinema exemplify its commitment to pushing the boundaries of what is possible in automotive technology and sustainability. With each appearance in a movie, Toyota solidifies its position as a brand that embraces adventure, excitement, and the promise of a better tomorrow. As we eagerly anticipate the next cinematic masterpiece, we can rest assured that Toyota will continue to leave an indelible mark on the world of film, captivating our hearts and fueling our imaginations.

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